SoftBrush was born from a simple yet powerful idea: to revolutionize oral care with innovative, sustainable solutions. Our journey began when a team of dental professionals and eco-conscious designers united to address the limitations of traditional toothbrushes. Combining cutting-edge technology with a deep commitment to the environment, we crafted the world's first fully biodegradable electric toothbrush, setting a new standard in the industry.
At SoftBrush, we believe that great smiles start with responsible choices. Our core values—sustainability, innovation, and customer-centricity—drive every decision we make. We prioritize planet-friendly materials without compromising performance, ensuring our products deliver both exceptional oral care and peace of mind for environmentally aware consumers.
Our mission is to make sustainable oral care accessible to all while reducing plastic waste. Through continuous research and community engagement, we aim to educate and inspire a global shift toward eco-conscious habits. Our vision is a future where every bathroom shelf holds products that nurture both personal health and the planet.
Trusted by dentists and environmental advocates alike, SoftBrush products meet rigorous quality and safety standards. With certifications from leading dental associations and partnerships with recycling initiatives, we prove that small daily choices can create lasting positive change. Join us in brushing toward a greener, healthier world—one smile at a time.